Meet The Team
Avery is Britex's flâneur du jour. They manage the online store and virtually spin Britex’s in-store music.
The employees and customers are an international bunch that Avery enjoys making happy, so Avery loves trying to make sure that the store playlist includes music from as many countries as possible. It keeps us dancing!
Avery has been sewing since 1968. Currently they mostly sews clothing for themselves, their children, grandchildren, and pals. They have also done quilting, knitting, and cross-stitch.Their latest projects have been rubber gaiters, bow ties, and attempting sundry men’s tailoring techniques. They are a professional painter, cartoonist, and published author.
Avery’s mother sewed and was a great role model, however they really learned how to sew while spending their teenage summers on digs in Iran. There, they started drafting and hand-sewing reproductions of historical dress from a costume book. The first thing that they made was a reproduction of an 1805 French post-Revolution empire-waisted dress sewn with vibrant Kurdish wool challis.
They adore drooling over Liberty of London’s cotton lawn seasonal swatch books. Someday they will make that pair of paisley cotton lawn pajamas with piping that they long for! Avery's favorite San Francisco jaunt involves pecan rolls from Arizmendi Bakery and reading on a bench in Golden Gate Park's Fragrance Garden.
Natalie is the manager and buyer for the notions department. Sewing is a huge part of who she is, as she’s been sewing since she was three, when her mother first put a needle in thread in her hands. Natalie specializes in creating clothing, especially reproductions of historical costume. She enjoys being around the creative staff and customers at Britex, and in her spare time, she likes visiting the DeYoung for textile and fashion exhibitions.
Joie does marketing, photography, social media, event planning, promoting, and PR at Britex Fabrics. Joie recently got inspired by all the amazing sewists at Britex, and has been creating hand sewn bow ties and suspenders, and enjoys working with leather. Before working at Britex, Joie had only ever used sewing to mend socks and patch clothing. Joie is passionate about photography, has been creating studio portraits since 1989, and earned an MFA in 2011. Joie began doing photography in high school when other students were creating self-portraits to apply to art colleges. Joie is constantly inspired by all the colorful and shiny fabrics, as well as seeing the creative process unfold through the eyes of coworkers and customers. Joie’s favorite San Francisco destinations are Land’s End, Sutro Baths, Camera Obscura, Musee Mecanique, and Independent Art Galleries in the Tenderloin.
Second floor manager Jaime enjoys knitting, drinking fine Bay Area wine, crocheting, and crafting costumes. In addition to 20 years of experience sewing under her belt, Jaime has been doing theater and costuming since she was young. One of her favorite parts about working at Britex is seeing all the new fabrics as they arrive in store. When she’s not at work, she can be seen hanging out at Ocean Beach.
Lizzie “plays with pretty things and makes pretty things happen” on the main floor of Britex. She not only sews her own clothing, but makes costumes as well. When she was younger, her aunt, who owned a fabric store in Mississippi, taught her how to sew, and she has been crafting all her life. She enjoys making the dreams of creative Britex customers come true.
Maya has reigned as the "Queen of Buttons" at Britex Fabrics for over 26 years, so of course her favorite thing about Britex is the button wall and the customers looking for the perfect buttons. Maya has been crafting her entire life and her favorite craft is knitting.
Stephanie is a tour guide of hidden treasures on the fourth floor. At Britex Fabrics her imagination is turned on all day while working with the creativity, inspiration, and visions of customers. Outside of Britex, Stephanie keeps busy as a performer, producer, and writer. She has also been making burlesque costumes for over a decade. Stephanie's favorite hidden treasure in San Francisco is the Redwood Park at the Transamerica Pyramid.
Tamara of the fourth floor works with Britex customers to find ways to incorporate remnants into their projects. She loves the constant thrill of discovering new fabrics while working at Britex. Tamara’s mother helped her learn how to sew and continues to inspire her work. She’s currently in school studying fashion design, in which she is learning how to create clothing and clothing patterns. In her spare time, Tamara also sews home décor projects, draws, bakes, and makes jewelry. One of Tamara’s favorite places is her friend’s Noe Valley design studio.
Second floor sales associate Karen does it all - sewing, painting, and ceramics. Karen hails from an artistic family, in which her mother's sewing influenced her as a kid to begin crafting. Her first sewing project was a Gibson Girl blouse, featuring a lace insertion and pin tucks. Her favorite part of working at Britex is talking with customers about their projects and being part of their creative processes. Karen's go to places to visit in San Francisco are Coit Tower, Legion of Honor, and Ocean Beach.
Barbara has worked at Britex Fabrics for the last 15 years and she has been sewing since she was 15 years old. She really enjoys "selling possibilities" to customers. Barbara is a loyal member of the San Francisco Museum of Modern Art, and is going to the re-opening party this spring. She was also at the original Grand Opening party when the MOMA first opened in its current location, but remembers going to the previous location near Civic Center when she was a teenager. Barbara is pictured wearing a dress that she created from fabric she got at Britex Fabrics.
The expert of home décor fabrics at Britex, Aleks has decades of sewing experience under her belt. She specializes in sewing skirts, dresses, and pillows. Aleks started sewing when she was about 12 or 13 because she didn’t like the ready to wear clothing available where she grew up. The first thing she ever made was a sun dress. Her favorite part of working at Britex is learning from the people who shop here and she loves meeting people from all around the world. Her top Bay Area getaway is Napa.
Self-proclaimed “King of the Cotton Wall” can be found on the second floor, assisting Aleks with home décor or decking the second floor halls with displays. He enjoys sewing vests and soon will start making bowties. Working at Britex has proven to be doubly inspiring for Flynn’s projects, whether it’s being surrounded by beautiful fabric all the time to interacting with customers to address their creative needs. Outside of Britex, Flynn can be seen around Dolores Park on weekdays, because it is less crowded than on weekends.
Diedre fulfills orders for our online store, and substitutes on the sales floor when people are out. She has been crafting in one form or another as long as she has been alive. Since her other form of employment is in the automotive industry, Britex is where Diedre comes to indulge her creative tendencies, and to have peace and quiet. She finds that the fabrics are fun and beautiful, but that the varied creative endeavors of the customers is what really makes the job. Her favorite place in teh Bay Area is the Marin Headlands! She finds the views stunning and sweeping, and she loves the feeling of nearly flying when it's windy enough or if her imagination takes her there!
Jose finds joy every day helping customers! His passions include creating evening wear, bridal wear, and pattern making. When he was growing up in Mexico, he watched his aunt use his mother’s old Singer sewing machine. Eventually he took sewing and merchandising classes, and has since been sewing for five years. Jose finds inspiration in the variety of colors and materials here at Britex. The San Francisco destination he derives the most inspiration from is the DeYoung Museum, especially their exhibitions featuring fashion designers.
LG, the assistant floor manager of our notions section, advises customers on our ever growing lace selection. She’s been sewing seriously ever since high school, but Laura first started when her mother taught her how. According to Laura, the best part about working at Britex is the happiness derived from meeting people who are passionate about their projects and helping them find solutions. Her favorite spot to visit in San Francisco is the Palace of the Legion of Honor Museum.
Resident “swatch buckler” Kristin can be found on the third floor. Her favorite part of working at Britex is all the interesting ideas and projects that the customers bring. Coming from a long line of creative women, her family is a family of makers and she’s been creating since she was five. Kristin enjoys crocheting, jewelry making, photography, and mixed media collage. Her quintessential San Francisco spot is City Lights Books in North Beach.
Manager of the fourth floor Norma has been working at Britex Fabrics for over 22 years. She went to dressmaking school after the sixth grade and has been sewing since she was 15, so Norma can sew anything. She enjoys talking to the variety of people who come into Britex and giving orders to her coworkers. Norma also loves kids. Her favorite thing to do when she isn’t at work is catching a Warriors game on television.