FOR IMMEDIATE RELEASE                                            July 25, 2016

Press contacts: Joie Rey Cohen / 415.392.2910 / marketing@britexfabrics.com

                        Dina Fayer / 415.392.2910 / dina@britexfabrics.com

Britex Fabrics presents: PROJKT Maiden Lane

A Runway Showcase Featuring Four Designers
from Project Runway and Under the Gunn

Friday, Sept. 23 2016 / 7:00– 9:30pm  / Union Square, SF / Historic Maiden Lane is about to be transformed into a runway, as Britex Fabrics presents PROJKT Maiden Lane–featuring new fall designs from Emily Payne, Kini Zamora and Richard Hallmarq (All Three From Project Runway) and Rey Ortiz (From Under the Gunn), along with new work and collaborations with local artists Michael Covington and L.V.M.

Local designer/Britex Fabrics alum/Project Runway All Stars favorite Emily Payne explains, "I realized how many pieces in my collections have always been made with fabrics from Britex, and that it just makes sense to collaborate on a show. Both Richard and I have done draping workshops at Britex before, but this event is just huge." Britex Fabrics has a long history of supporting local designers, showcasing their work in window displays and on social media, and even sponsoring the Academy of Art's Britex Fabrics Project collection in 2009 (which previewed at Mercedes-Benz NY Fashion Week). "Fabrics make fashion–literally," says Britex Fabrics owner Sharman Spector, "You can't have one without the other. It's wonderful to see what designers like Emily do with our fabrics, and we think it's incredibly important to support that kind of creativity."

Attendees of PROJKT Maiden Lane will enjoy free giveaways and pop-up shops with Britex Fabrics, Leathertongue & Devon Rose designed by Emily Payne, Goorin Brothers Hats, Threads Magazine, Myla’Cor Martinis, Caffe’ Central and more.

Doors for the Myla’Cor Martini Bar inside Britex Fabrics to open at 6:15pm. Runway show at 7:00pm.

Britex Fabrics offers a variety of workshops, online tutorials, community partnerships and store tours. A San Francisco landmark since 1952, Britex is four floors of fabulous–featuring high quality fashion and furnishing fabrics along with notions, trims and 22,000 styles of buttons.

Please contact Joie Cohen or Dina Fayer for further information about Britex Fabrics or press inquiries about PROJKT Maiden Lane.
www.britexfabrics.com/events

TICKETS

Have you ever used a commercial pattern and been frustrated by unwieldy armhole fit; a too loose fit can cause the entire bodice to fit badly. Marina of the couture sewing blog, Frabjous: Couture presents some tips on armhole depth. She says, “I wanted to focus on sleeve fitting, and the correct armhole shape and size is very important.” For additional instruction, Marina recommends this article from Threads magazine by Sarah. My personal armhole fitting tip has been to use a modified princess seam with the front bodice. This works wonders in closing armhole gape when fitting waistcoats; the bodice will be cut in two pieces...a front piece and a side panel. The fitting seam starts at the lower armhole and ends at the hem, approximately 6” from the side seam. This modified princess seam corrects unseemly gaping and ensures a smooth fit.